Good Logo Design starts with a Logo's Characteristics
What makes good logo design? I've designed a great many logos in my career, but I only design books now. My family and I began a successful newspaper and I created the graphic design studio based on our advertisers needs. I didn't go back to college until later in life. So, I went about buying books, hiring staff who already had diplomas from prominent design schools. I also learned a lot from salespeople for our stat camera supplies and Compugraphic equipment. I won a some graphic design awards too. When going back to college, I was asked to teach in the newspaper design lab, as that is what I'd been doing successfully for a number of years.
Today, I see a lot of really bad logos, especially blog logos. It's perfectly acceptable to use Fivrr or one of the other cheap alternatives. However, you need to understand what is good logo design. Train your eye to see good design in the examples that a prospective designer shows you.
Let's back up a minute, to Domain Names
It's likely that you will use your domain name as the name of your business or blog. You might be surprised at how many names are already taken. If a domain name or company has a long name, it is forgotten too quickly, like https://www.thisisnancysnewblogname.com. Gasp! Instead I would try to see if this is available: https://nancynewz.com Yes, I went to GoDaddy.com and it is available! They suggest 15 characters or less. Good plan! We started Star Print Brokers in the late 90s, and I regret having a longer domain name!
I reference Fivrr above, a deliberate misspelling of the word Fiver. Before you get begin logo design, secure a domain name. It's best to have a .com versus a .net or anything else, and a non-hyphened domain. Go ahead and misspell though!
Terms: A typeface is the style, like Helvetica, Times, Roman, Baskerville, etc. An example of fonts is Regular, Italic, Bold, and Bold Italic.
Characteristics to know if you design your own logo
There are five basic characteristics:
I have a tendency to over design. Once I think I am done, I lake everything out that is not necessary. This holds true with logo design, or anything else.
That is, relevant to your niche, personality, identity, or audience. Color is a component. I always design in black and white to start, and if I add color, it is later. Typeface is critical. There is great value in having classic typefaces that have been around for decades, or even centuries. However, there are contemporary designers and foundries who know how to design amazing typefaces. However, with technology, it is easy for someone to make lettering brush strokes with India ink, digitize it and call it a typeface, but not necessarily good typography. If it pleases you though, use it! You may or may not use a symbol. It is up to you. This logo, just works, so it only goes to show, that rules are made to be broken. But, it's best to learn the rules too!
A good logo design has a positive impact and is remembered. That's another reason why a shorter name is better. A classic font is not enough. There must be something special about it, or be paired with a symbol or tag line in another font that pairs well with your logo font.
A classic typeface can contribute significantly to the timeless quality of a good logo design. It is not the only factor though. You can go back to Bauhaus Design of the last century, and see many of the classic typefaces we use today. I hope our Edna Manor logo passes th test of time. What do you think?
If a logo is one inch wide it should be readable. Lets say that you blow that logo up to 5 feet wide for a trade show banner, or 20 feet wide on the side of a building because you are really successful! A logo needs to be readable at all sizes. A good logo design means that detail is not lost when reduced down to only one inch wide.
Your good logo design should have all these elements. It is a way to identify a good designer form a hack. But, if you are only paying $5 for a logo, you are not likely to get a great designer. However, in knowing these five characteristics, perhaps you can preview the work of a cheap logo designer, and find a better logo design for your blog for $50. Know that top logo designers start at thousands or even ten's of thousands of dollars. Realistically, I hope I've given you some basic knowledge and tips that you might apply to your own logo design.